Edtech startups focuses on regional language to expand reach
India is one of the developing nations where edtech has been adopted at a large scale because of country’s potential and population size. Byju’s, Simplilearn, toppr and Brainly are some of the India’s leading startups that are using technologies and AI to enhance education quality and offer solutions in various Indian languages. Potential of edtech in Indian education market has pushed these players to expand their reach in tier 2 and tier 3 towns and cities. Now, to make an impact in these cities and towns they are developing products in regional languages.
Currently, 75% of Byju’s users are from outside metro cities. 2 years ago, Toppr had their team of consultants in seven cities across country but now it has grown to 25 cities. Simplilearn has introduced new courses, such as machine learning, AI, data science and recently they have added robotic process automation. Brainly has also planned to expand their services in languages including Marathi, Kannada, Telugu, Bengali, Gujarati, Punjabi, Tamil, Malayalam and Urdu. Focusing on regional languages would help these companies to expand their reach across India as, there is a language barrier in every state and this would also help parents to engage with their student’s learning.