BYJU’s joins hands with Disney to launch new education app
BYJU’s, India’s only unicorn edtech startup, has collaborated with Disney, the ever time favourite platform for kids, launching a new education app long-standing affinity with children to push its way towards the large unorganised early-school edutech segment in India. Byju’s and US-based conglomerate The Walt Disney Co are likely to launch a co-branded learning app Disney Byju’s Early Learn, targeting kids in the age group of 6-8, providing a wide-variety of entertainment as well as academic opportunities. It has numerous features such as animated videos, games, stories and interactive quizzes boasting characters from Disney including Lion King, Disney Princess, Frozen Cars and Toy Story. The app is available in India on Google Play Store, and has already achieved more than 10k installs with a rating of 4.9. It will be soon coming up in the Apple Play Store as well. The app focuses on ‘learning by doing’ experience with digital worksheets and up-to-date feedbacks, enabling parents to track their children’s learning. There have also been talks that Disney has made a financial investment in Byju’s. This partnership will cater Byju’s aspiration to expand its reach beyond India and enter into other large English-speaking markets such as the US, UK and Australia. The partnership with Byju’s is a long-term engagement, making it unique in India. In addition, this new app is expected to attract the young minds to the world of learning through a different choice of experience and activities.