Amazon plans to enter edtech with launch of Test Prep App

Amazon has entered Indian edtech market by launching their test preparation app. The app will have IIT JEE exam preparation samples. By entering education sector in Indian market, Amazon will capture a huge market because of the potential of education sector in India. Currently, the app is available in beta version, which would provide free mock tests to students to prepare for engineering tests like IIT JEE. Students can login to the app with their Amazon username and can set their target year and coaching institute they have enrolled in. Students can compare their score with other examiners, which would help them to identify their weak and strong areas. Although, it would be difficult for Amazon to compete with unicorns like Byju’s, Unacademy and Toppr but, with the help of brand value and quality product, Amazon can make a huge impact on the India education market.

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